Finding the right keywords is one of the most important—and often most overlooked—parts of successful SEO. Without targeting the terms your audience is actually searching for, it’s nearly impossible to drive meaningful traffic.
That’s why OneClickSEO includes built-in tools that help you uncover keyword opportunities, especially by analyzing keyword gaps and tracking competitor rankings.
In this guide, we’ll walk you through how to use OneClickSEO to identify high-potential keywords you’re not ranking for yet—and how to use them to grow your organic traffic.
What Are Keyword Opportunities? #
A keyword opportunity is a term or phrase that:
- Your target audience is actively searching for
- Your competitors are ranking for
- You are not ranking for (or ranking poorly)
- Has good search volume and relatively manageable competition
By identifying these gaps, you can strategically create or optimize content that targets those keywords—filling holes in your SEO strategy and capturing untapped traffic.
How OneClickSEO Helps You Discover Keyword Opportunities #
OneClickSEO makes this process simple with two key tools:
- The Keyword Gap Tool
- Competitor Rank Tracker
Let’s look at each in detail.
1. Using the Keyword Gap Tool #
The Keyword Gap Tool compares your website’s current keyword rankings with those of your competitors. It shows you:
- Keywords your competitors rank for
- Keywords you don’t rank for at all
- Keywords you rank poorly for (but could improve)
- Gaps in content or optimization on your site
Step-by-Step: How to Use the Keyword Gap Tool #
Step 1: Go to Your Dashboard
After logging in to your OneClickSEO account, select your domain.
Step 2: Launch Keyword Gap Tool
Click “Keyword Gap” from the sidebar or SEO tools menu.
Step 3: Enter Competitor Domains
Add 1–3 competitor websites. These should be sites that target the same audience or sell similar products/services.
Step 4: Run Analysis
The tool will generate a list of keywords that your competitors rank for—but you don’t.
How to Read the Results #
You’ll see a report showing:
- Missing Keywords: You’re not ranking for these at all, but competitors are.
- Weak Keywords: You’re ranking below page 2, while competitors are doing better.
- Search Volume: How many people are searching for this term per month.
- Keyword Difficulty: How hard it is to rank for that term.
You can sort by opportunity—keywords with a good balance of volume and low to medium competition are ideal for content targeting.
2. Tracking Competitor Rankings #
Another powerful way to find keyword ideas is by tracking what’s already working for your competitors.
In OneClickSEO’s Competitor Rank Tracker, you can:
- Monitor how your competitors are climbing the SERPs
- See which new keywords they’re targeting
- Spot ranking changes that may reveal gaps or emerging trends
How to Use the Rank Tracker #
Step 1: In your dashboard, go to “Rank Tracker”
Step 2: Add your own domain and key competitors
Step 3: View tracked keywords, current rankings, movement trends
Step 4: Export or tag keyword opportunities you want to target next
This lets you stay one step ahead. If a competitor starts ranking for a new term, you’ll know—and can plan your own content or optimization around it.
How to Turn Keyword Opportunities into Traffic #
Once you’ve identified your keyword gaps, here’s how to make them work for you:
1. Create Targeted Content #
Write blog posts, landing pages, FAQs, or service descriptions centered around high-opportunity keywords. Use OneClickSEO’s Content Optimization tool to ensure your keyword usage, structure, and on-page elements are all aligned.
2. Optimize Existing Pages #
Find weak keywords you’re already ranking for, and improve those pages:
- Add related terms and questions
- Improve title tags and headings
- Add internal links
- Enhance readability and structure
3. Group Related Keywords #
If you find several related gaps (e.g., “best SEO audit tools,” “AI SEO checker,” “automated site audit”), consider creating a pillar page or long-form guide that addresses them all in one place.
Pro Tips for Better Keyword Discovery #
- Use Filters: Focus on keywords with 500–5,000 monthly searches and medium difficulty for faster wins.
- Look for Question Phrases: These convert well for blog content and voice search (e.g., “how to improve SEO score”).
- Refresh the Gap Tool Often: Competitor strategies change—run a new gap report monthly to stay up to date.
- Track Keyword Performance: Use the built-in Rank Tracker to monitor progress after targeting new keywords.
